While you can achieve cost savings by effectively managing word volume, styles and standards (support that we offer through our GlobalFit™ authoring and translation services), you must also consider other pieces of the content puzzle, such as managing source and target language translation, content changes, and deliverables across the organization.

A global content strategy optimizes your global content life cycle needs by targeting:

• Creation (authoring, translating, organizing, indexing)
• Use (accessing, searching, distributing, leveraging)
• Management (storing, retaining, versioning, evolving)

We help define your requirements, establish a global content architecture, perform a content globalization assessment, and refine global content life-cycle processes. Then, we develop information architecture strategies, processes, and requirements for implementing content management systems and other supporting technologies (such as portals, content delivery networks, intranets, and extranets), as well as determine the impact on translation processes and costs.

Global Content Strategy Consulting Services

To grow a strategy for content from inception, and to streamline authoring and translation, we provide:

• Audience Analysis
• Information Architecture
• Authoring Strategies
• Change Management
• Vision and Process
• Technologies

By developing a content strategy with an eye on globalization, we can help you optimize efficiency, reduce translation costs and ensure rapid deployment of global products and content.

Methods

• Determine how source information is created.
• Map the flow of the information through the company by interviewing significant contributors and subject matter experts.
• Determine audiences and identify how these audiences use the content.
• Determine the current and planned technologies and identify any technology gaps.
• Investigate redundant efforts and determine opportunities for reuse.
• Collect requirements around delivery of content, the different outputs, and the amount of change per release.

Deliverables

• Make recommendations for reusing content, when applicable.
• Suggest alternative workflows for information generation.
• Suggest writing guidelines and information development strategies.
• Suggest methods for leveraging content management technologies.
• Estimate time to implement solutions.