The WBEA is an affiliate of the Women's Business Enterprise National Council (WBENC), and serves as a third-party certifying organization for Women-owned Business Enterprises (WBE’s). Headquartered in Houston, the WBEA serves over 94 counties in Texas with scholarships, mentoring programs, networking activities, and educational opportunities. The WBEA’s Annual Connections Expo will be held May 21st - 22nd at the Reliant Center in Houston and connects WBE’s with corporate purchasers, governmental agencies and other women-owned businesses for the primary purpose of creating opportunities to work together.
Kaarina Kvaavik, Co-Owner and Chief Business Officer of ABLE Innovations, will join Kari Heistad, Culture Coach International’s founder and CEO, in presenting a breakfast seminar entitled: “Bridging the Multicultural Divide in Business – The Essential Role of Communication in The Global Market Place”.
“We are thrilled to present and exhibit at this year’s Expo!” comments Kvaavik. “Texas—and very specifically Houston—is one of the states in the US where this seminar topic is especially relevant. Considering the tremendous purchasing power of women and non-English speaking consumers, it is essential for corporations and WBE’s to capture these markets.
Kari Heistad concurs the topic and demographics are a perfect fit. “With a high percentage of residents speaking a language other than English, government agencies, companies and other organizations need to look at communication styles, be culturally aware and know how to recruit and retain a diverse workforce.”
Sponsored by the WBEA, the seminar will take place prior to the Expo on Wednesday, May 21st from 8:00 a.m. to 10:00 a.m. at The Marriott Courtyard – Downtown Houston, located at 916 Dallas Street in Houston. Cost is $30.00. To register for this event or for complete details on the Expo, visit the WBEA website at: www.wbea-texas.org.
About ABLE Innovations
ABLE Innovations is a US-based, WBENC-certified Content and Product Translation firm specializing in global language services. ABLE (Advancing Businesses through Language Expertise) provides the innovative technologies, processes and resources needed to reduce translation costs, optimize efficiency and ensure rapid integration into today's global market.
# # #
About Culture Coach International
Culture Coach International (CCI) is a Boston-based consulting firm that has been assisting clients in the corporate, nonprofit, educational, healthcare and government sectors to leverage the power of diversity since 1998. CCI specializes in making the issues of cross cultural awareness and organizational development engaging and insightful to their clients.
