Background:
Weightwatchers.com, the leading global weight loss brand,
has helped millions of people around the world with
their efforts to lose weight. With so many of their
customers in non-English speaking locales, and a distributed
web presence covering 29 countries, Weightwatchers.com
undertook the effort to extend the online customer experience
into nine of those countries with localized Web sites.
WeightWatchers.com selected Prospero Technologies for
the community platform and ABLE Innovations for localization
services to create the international Web sites.
Client Objective:
To enhance communication with non-English speaking people
interested in weight loss and weight management, Weightwatchers.com
embarked on a multi-phased approach to creating a multilingual
online community experience. The goal: They wanted visitors
to these sites to experience a Weight Watchers branded
online community in their native languages, including
customized registered user sign-up processes, message
boards, polls and profiles. The countries that they
wanted to target were the United Kingdom, Australia,
New Zealand, Belgium, France, Germany, Switzerland,
Sweden and Finland.
Challenge:
Weightwatchers.com sought a solution that could provide
a cost effective and efficient way to deal with the
complexity of online community management in multiple
languages within the framework of their distributed
Web site model. They knew that the multilingual aspect
would increase the difficulty of developing and maintaining
these interactive sites, yet were determined to find
a solution that would ensure an effective method of
maintaining registrations, message boards and other
features that the sites would offer.
Solution:
WeightWatchers.com selected Prospero Technologies LLC,
a leading provider of Web-based collaboration services
and ABLE Innovations, a leading provider of language
technology and integrated globalization services, to
create the multilingual Web sites in U.K. English, Flemish,
French, German, Swedish and Finnish.
The Prospero community platform in conjunction with
ABLE Innovations solution suite enabled WeightWatchers.com
to achieve its objective to enhance its global brand.
Further, time and money were saved by streamlining administration
of its international Web sites, reducing maintenance
complexity, centrally managing international registered
user sign-up/login processes, and creating, launching
and managing feature-rich message boards.
"What Prospero and ABLE Innovations offer is unique:
A unified platform with language services built-in for
managing multiple, international Web sites," said
Mike Basone, chief technology officer, WeightWatchers.com.
"This not only helps us to reduce operating expenses
and streamline administration, but allows us to offer
a unique, personalized and localized user experience,
which ensures that our customers have all the resources
that they need to achieve their weight-loss objectives."
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About ABLE Innovations,
LLC.
ABLE Innovations, LLC. leads the way in language technology
and integrated globalization services, providing support
for clients' worldwide translation and internationalization
needs. ABLE Innovations' process management expertise
and veteran localization staff dramatically reduce the
complexity and costs of producing multilingual applications,
Web sites and content. By offering rapidly deployable
and innovative solutions, ABLE Innovations ensures qualitatively
better results for clients in Technology, Life Science,
and Energy Industries.
Commitment to clients is further supported through The
ABLE Guarantee™: Cost Savings, Quality, and
On-Time Delivery. ABLE Innovations can be found at http://www.ableinnovations.com
or contact info@ableinnovations.com.
About Prospero Technologies
Prospero Technologies Corporation is a well-established
solutions provider, specializing in Web-based customer
interactivity and collaboration technology. Prospero's
enterprise-class solutions include a full suite of interactive
services integrated with customer registration, member
directories, customer profiling, activity tracking,
management controls and reporting. Prospero's community
infrastructure services are currently being provided
to approximately 60 customers including Amazon.com,
About.com, The Washington Post, Fox Entertainment, BusinessWeek,
US News and World Report, Major League Baseball's MLB.com,
Hot Jobs, Wharton Business School and Ziff-Davis Media.
Prospero can be found on the Web at http://www.prospero.com
About WeightWatchers.com,
Inc.
WeightWatchers.com, Inc., the online experience for
the leading global weight loss brand, offers weight
loss help for Meetings members and self-help dieters
alike. The WeightWatchers.com mission is to expand,
online, Weight Watchers 40 years of healthy weight loss
success. Headquartered in New York City and founded
in 1999, WeightWatchers.com, Inc. is an affiliate and
licensee of Weight Watchers International, Inc. (NYSE:
WTW), and runs the Weight Watchers Website located at
http://www.WeightWatchers.com.
WeightWatchers.com won the Cyber Lion award for best
community at the 2001 Cannes Advertising Festival.